Automation & integration for catering, events and med spas
Your booking system and your CRM should already be talking to each other.
I connect the software you already pay for, including Total Party Planner, Caterease, Meevo, HubSpot and GoHighLevel, so your team stops retyping the same event into three systems. Twelve years of engineering, deployed inside your operation instead of handed over as a slide deck.
No retainer required to start. Most engagements begin with a fixed-fee teardown.
Built and shipped for
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- Fowling Warehouse
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- Pure Cosmetics NC
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How it fits together
One event, entered once.
Your booking software stays the system of record. Everything downstream updates itself.
What I do
Four ways operators usually bring me in.
Catering & Event Automation
Total Party Planner and Caterease stop being islands. Events, contacts and invoices flow into the CRM and accounting stack without a human retyping them.
Explore → 02Med Spa Automation
Meevo talking to GoHighLevel, so consults get followed up automatically, no-shows get re-engaged, and marketing spend maps to actual booked revenue.
Explore → 03AI & n8n Automation
Agentic workflows that survive contact with real data. Quote drafting, inbox triage, document extraction, all with deterministic guardrails so it fails loudly, not silently.
Explore → 04Websites & Conversion
Fast, search-visible sites wired into the systems behind them. Quote forms that write to your CRM instead of emailing someone a PDF at midnight.
Explore →How it runs
No discovery theatre.
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Thirty minutes on the phone
You describe the workflow that’s eating the week. I tell you whether it’s worth automating. Sometimes the answer is no, and that’s a free answer.
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Teardown
Two weeks mapping what you actually run and where the hours leak. You end up with a diagram, a ranked roadmap and real numbers, whether or not you hire me to build it.
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Build
Fixed scope, fixed fee, thirty days. You see it working in staging before it touches production, and the field mapping is agreed before I write code.
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Keep it running
Integrations break when vendors change APIs. Monitoring, alerting and a person who answers, either on retainer or handed over documented. Your call.
In their words, and on the record
The people who’ve actually worked with me.
Working with ZTAT was a game-changer for our technology initiatives. Their deep technical knowledge combined with business acumen delivered solutions that not only worked flawlessly but also drove meaningful results.
Jeremy Brown
Lucky Wolf Consulting
Ongoing client. I’ve built and maintained the technology across most of the hospitality brands in the Lucky Wolf portfolio, including the catering, bar-service and restaurant operations listed in the work below.
Who you’re hiring
You get the engineer, not an account manager.
I’m Zach Toney. Twelve-plus years building production software: construction project management at Accurise, automated court filings at InfoTrack under real compliance constraints, a 14,000-domain portfolio at My Name Inc., and an ad-arbitrage system at Spigot that cleared $2MM a year in gross profit.
These days most of my work is agentic systems deployed inside customer operations. Not demos, but things that survive messy data, legacy integrations and stakeholders who don’t speak code. The catering and med spa work is where that skill set turns out to be worth the most, because those operations run on software that was never designed to talk to anything else.
When you hire ZTAT you get me doing the work. There is no bench to hand you off to, which is both the pitch and the honest limitation.
Common questions
Before you book a call.
My software doesn’t have an API. Can you still connect it?
Usually, yes. A surprising amount of catering and spa software has no public API but does have scheduled CSV exports, a reporting endpoint, an email digest, or a database you own a copy of. I’ve built reliable syncs on all four. If it genuinely cannot be reached, I’ll tell you during the teardown rather than after you’ve paid for a build.
How is this different from hiring an agency?
An agency sells you a team and assigns you whoever is free. You get me, every time. The tradeoff is honest: I have finite capacity and I turn work down. If you need twenty people, I’m the wrong call.
Do I have to replace the software I’m already using?
Almost never, and I’d push back if you wanted to. Your booking system stays the system of record. Ripping out working software is expensive, disruptive, and usually solves a problem that better plumbing would have solved for a tenth of the cost.
What happens if an integration breaks after you’re gone?
Everything I build ships with error alerting, so a failed sync notifies a human instead of quietly losing data, which is the actual failure mode that hurts. You also get documentation written for whoever comes next. Retainer clients get me on call; everyone else owns a system another developer can pick up.
Are you only for catering and med spas?
No. Those are just where I have the deepest pattern library, so you get there faster and cheaper. The underlying work is systems integration and automation, and I’ve done it across construction, legal tech, ISPs, private equity and e-commerce. If your operation runs on software that won’t talk to itself, the problem is familiar regardless of industry.
Where are you based, and does it matter?
Fort Lauderdale, Florida, working with clients nationwide. Nearly all of this work is remote by nature: I’m in your systems, not your office. For larger builds I’ll come on site for discovery if it’s genuinely useful.
Next step
Tell me what’s held together with copy and paste.
Thirty minutes, no pitch deck. Describe the workflow that’s eating your team’s week and I’ll tell you straight whether it’s worth automating, and roughly what it costs.